Affiliate marketing is about connecting people (buyers) to people who have products (sellers). When you have successfully made the connect, the seller will pay you commission on the sale.
The initial challenge of affiliate marketing is to find a niche, and finding a product to sell to the niche.
A niche is a group of people with a specific need. An example of a niche is the group of people with dogs that have behavior problems. Another niche may be people trying to get their ex-lover back.
After identifying the niche, you need to find a product. You can find products through an affiliate network, or by searching for independent affiliates on the Internet.
Once you have identified a niche and have a product to promote, you need a place of business. In the Internet world your place of business is a website, or minimally a web page.
It is on this web page where you the niche meets the product or service to fulfill their need. Whether or not you are successful at making this connection depends on many factors such as how well you identified the niche and its need, how useful the product is to the niche and the presentation, both of your web page and the sales page of the affiliate company.
Once you set up your place of business (your website), you need to attract visitors. You need to help the people in the niche to find your website. People coming to you website is know as traffic. Getting that traffic is known as promotion.
There are two basic ways to get traffic to a website. This true for any place of business. You attract traffic by word of mouth, advertising and location.
Word of mouth advertising requires you to make your rounds on the Internet. You let the world know what you are up to by visiting forums and user groups, commenting on blogs and writing articles for article directories and blogs.
Over zealous word of mouth advertising is known as spam. Please do not do that.
The second way to promote your site is through advertising. You can buy advertising on search engines and on blogs.
And finally, good location is important. Location in the Internet world is having your site rank on the first page of the search engine results. The process of ranking high in the search engine results is known as search engine optimization.
Two respectable sources for Internet marketing education.
No comments:
Post a Comment